Explore this digital garden – at various stages of maturity.

This site is rooted in the philosophy of digital gardening🌱 Digital Garden – A personal online space where ideas are cultivated like plants in a garden, allowing for continuous growth and evolution. This concept allows for early publishing of thoughts, which can be refined over time within a space that you own and design. For a deeper dive into this philosophy, read Maggie Appleton’s essay on Digital Gardens., which has enabled me to post my ideas freely, commit to growth and learning in public, and arranging this site to be explored. This differs from traditional blogging, where posts are perfected before publishing them, ordered by a timeline of when that publishing takes place, and not often updated or altered over time, despite comments or feedback.

Arranged to be explored

Much like walking through a garden, the layout avoids a timeline to arrange the posts, so that you might come to each piece out of paths of interest and curiosity. Take a look at the topics and see what piques your interest.

Learning in Public

Posting early makes the barrier to learning or sharing ideas much lower. It encourages community involvement, both of my in-person community and my online readers. By making my writing and this learning process accessible online, other people can benefit from my effort, insights, prompts, etc.

 Stages of Maturity

You’ll find that my posts are at different stages of maturity. It is important to be transparent about what I am planting in the garden. A status helps indicate what stage of effort, research, and iterative improvement it has received.

Below are the status indicators you’ll find on the site. Please enjoy my pasta analogy that I could not resist.

 Topics I am building my second-brain around.

Read what you came for, explore what you didn’t.

 Why book a consultation?
For personalized guidance, brainstorming, or collaborations.

On my company website, Vertico Labs, I provide strategy and technical implementation sessions. However, these tend to be heavily focused on digital products in the tech sector and with medium-sized businesses.

Here on my personal site, I offer a more holistic consulting approach that addresses the broader impacts of business decisions on everyday life. My background isn’t just technical; it’s also deeply rooted in risk-taking and practical problem-solving. Launching a tech startup in the midst of a pandemic and steering it to a successful exit has taught me the real-world stakes of venturing beyond conventional “W2” employment. I understand the challenges that come with significant changes and taking risks, regardless of the industry.

I’m here to offer guidance, mentorship, and collaborative support to those who are:

• Contemplating a major life or career change
• Overwhelmed by starting something new and substantial
• Seeking to align their professional endeavors with personal fulfillment

The core of what I hope to provide is reliable support for those in need of a brainstorming partner—someone to help navigate the complex decisions that shape our lives.

Also note, it is okay with me to ramble utter chaos into my consulting form. The most important thing to do is to get support early before panic and overwhelm set in. Explaining your situation and why you need support will only help to expedite the process.

Name *

Email *

Phone (Optional)

When is the urgency to start? *

• Yesterday
• ASAP
• Few weeks
• Can wait – researching options
• I have a long & ongoing project
• Other. I’ll mention in my message.

Communication Preferences – check all that apply

• In person
• Email
• Text message
• Message tool (eg. slack)

Workflow Preferences – check all that apply

• Async – task lists galore
• Sessions – no plan… just my mess
• Sessions – fierce agenda
• Check ins – short frequent meetings

What's going on? *

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I like to work directly with business owners to do things like:

• 💡 Strategic Visioning

  Crafting mission statements, defining product visions, and developing overarching roadmaps to guide your business’s future direction.

• 📍 Priority Setting

  Establishing near-term business priorities for the next three months with clear, achievable outcomes, and providing a flexible framework for longer-term goals up to a year.

• 📒 Operational Documentation

  Assisting in the creation of essential business documents, processes, and training materials to ensure clarity and consistency in your operations.

• 🦉 Knowledge Management

  Developing comprehensive internal knowledge bases, defining roles and responsibilities, and creating onboarding materials to enhance team coordination and efficiency.

• 🌱 Growth Strategy

  Advising on expansion decisions, developing expansion theses, and strategizing for market exploration to ensure sustainable growth.

• 🧐 Vendor Relations

  Managing vendor relationships and evaluating deliverables to ensure they meet your business standards and objectives.